How Salla found meaning and financial growth through SEO

When Salla Honkavuori started her business seven years ago, she had one clear goal: freedom. The freedom to do meaningful work, on her own terms. She was already a skilled digital marketer, helping clients with all kinds of things, but something was missing.

Her days were filled with scattered tasks, and despite all the effort, it didn’t feel like she was building anything that truly lasted.

“I was like a pot of porridge bubbling over, so many ideas, so much energy, but no ladle to actually serve it up and move forward. I was working non-stop, but I wasn’t progressing the way I wanted. Something was definitely missing.”

What she really wanted was purpose. To stop offering random services and start doing work that actually helped her clients grow in a meaningful way.

SEO was the answer for creating a stable business

It was a regular weekday evening. Her kids were on fall break, and she’d spent the whole day buried in client work. She felt that tug, the desire for something different. And then she saw the video. Jutta, talking about SEO. Not just about tactics, but about building a business that’s stable, profitable, and aligned with your expertise.

“I didn’t hesitate for a second. I just knew, this was it. I booked a call immediately, and that’s when everything started shifting.”

Goodbye short-term hustle, hello strategy

SEO was the missing piece she’d been looking for. It allowed her to focus on work that actually mattered, price her expertise with confidence, and finally build a business that didn’t rely on quick gigs and constant chasing.

Not long after joining the Growth with SEO® program, things started happening.

“I landed my first €10,000 SEO deal while I was still in the program. It started small, but as we continued, I realized just how valuable this work was for them and for me.”

No more saying yes to every offer just to keep the business afloat. Salla began offering full-service SEO solutions that delivered real results. And even more importantly, she reclaimed her power as a business owner.

“I don’t have to take on every project anymore if it doesn't feel right. I somewhat can choose the people and the projects I want to work with. And that alone has been huge. Now I get to work with amazing clients on exciting projects. That’s the kind of freedom I was chasing when I first became an entrepreneur.”

Now? The future looks really good.

Through SEO, Salla didn’t just grow her income, she found her entrepreneurial spark again. She helps her clients grow online, and in doing so, she’s building a business that feels deeply aligned and genuinely impactful.

“I used to have only a vague idea of what I wanted. Now? I’ve got a clear vision. I know where I’m going. I can plan ahead. I’ve finally got that ladle for my bubbling pot of ideas!”

Wondering if SEO could be your next move?

For Salla, learning SEO wasn’t just about acquiring a new skill, it completely transformed her business. If you’re stuck in the chaos of scattered marketing work, and you’re craving clarity, growth, and more freedom... SEO might be just the thing.

The Growth with SEO® program gives you the tools, support, and a strong community to grow into the SEO professional you know you can be.

“If you’re even thinking about joining, my advice is simple: just do it. You’re not alone in this. The support is real, and the program can totally change the way you do business.”

Ready for your own turning point?

Now might be the perfect time.

You can find Salla’s company Naava Essence here.

Written by Mira Rossi