Just a short while ago, Satu Keski-Rahkonen found herself as an entrepreneur juggling scattered projects and fragmented work. “It was hard to land bigger deals, and my own marketing felt a bit lost,” she describes the uncertainty that prevailed at the time.

As Satu began to look for new ways to build her business, she discovered the immense potential of SEO. Although she was interested in search engine optimization, she hesitated wondering if her skills were enough to actually sell SEO services. “I knew SEO could be the solution, but I wasn’t sure where to start,” she says. The answer eventually came through the SEO Academy’s GWS® program.

Interest in SEO sparked by results

Satu had already seen how even small content changes could bring visible results for clients. This sparked a desire to dive deeper into the world of SEO. “I wanted to understand how SEO works on a broader scale and how to master it professionally,” she explains.

Joining the SEO Academy’s GWS program felt like the next logical step. “Jutta’s marketing and sales were so convincing that I knew this was exactly what I needed,” Satu says.

An intensive but rewarding experience

The program was intensive, but its structure and support were a pleasant surprise. “The workload was heavy, but the support provided via Slack was invaluable. It was amazing to realize I had already been on the right track with many things. That gave me a huge boost in confidence,” Satu shares.

The course materials were clearly structured and packed with practical information, helping her understand SEO processes comprehensively. “It was great to see such a massive amount of knowledge broken down into manageable chunks,” she adds.

First wins and hands-on learning

During the course, Satu worked with three practice clients and had the chance to apply her new skills in real-life situations. Despite the challenging projects including technically complex eCommerce sites and fierce competition, Satu achieved impressive results.

“One eCommerce client’s website reached the first page of Google for over ten targeted service-related keywords, despite the site’s initially difficult technical state. For a massage business, the comprehensive SEO strategy and website overhaul I did, went very smoothly: the main service shift we implemented during the redesign was highly successful, and the new main service now continuously brings in inquiries from entirely new clients via the website,” Satu says.

She has also received praise for her social media content, where she’s shared SEO insights for entrepreneurs. “The positive feedback on social media gave me a huge confidence boost,” she says.

A new brand and business direction: MISSEO Marketing

Following the course, Satu decided to focus her business entirely on SEO and began a rebranding process. Her new company, MISSEO Marketing, offers SEO services designed to help businesses grow their organic visibility online.

“SEO is now at the core of my business, and I know that with these skills and tools, I can deliver measurable results for my clients. I can’t wait to see what the future holds,” Satu says enthusiastically.

A strong recommendation for fellow marketing entrepreneurs

According to Satu, the GWS program has been one of the most important decisions of her entrepreneurial career. “I highly recommend the course. It was by far the best educational investment I’ve made for expanding my service offering as an entrepreneur. You gain comprehensive, solid, and most importantly, ethical expertise in SEO,” she emphasizes.

You can find Satu’s Finnish services at misseo.fi.