SEO expertise allowed Miina to focus on more meaningful projects

Before joining the Growth with SEO program, Miina, a content professional, was running her company Soulgood, focusing mainly on content creation. She produced blog content, website copy, social media posts, and did copywriting for various marketing materials. While Miina was familiar with the basics of SEO content, she craved a deeper understanding to expand her service offering and provide valuable SEO skills to her clients.

The user-centered approach of SEO sparked an interest in developing her skills

Miina’s interest in search engine optimization grew gradually over the years. She discovered the SEO Academy on social media and first enrolled in the “Learn Keyword Research in a Day” course. This course introduced her to the user-centered, psychological aspects of SEO, and she became particularly fascinated with search intent research. This intriguing perspective ultimately convinced her to embark on the journey of mastering SEO, which led her to join the Growth with SEO program.

Before participating in the program, Miina had clear expectations: “I was sure the course would give me the deep dive into SEO I was looking for. The course content seemed very practical and logical.” Miina was expecting to gain a comprehensive knowledge package of SEO, including how to productize and sell SEO services. She placed high importance on practicality: she wanted to learn the substance and how to utilize and sell it as part of her existing services.

Gained valuable hands-on experience during the course: “I learned an incredible amount”

The structure, implementation, and practical approach of the course, along with working on practice clients, gave Miina valuable hands-on experience. “I didn’t just learn in theory, but truly rolled up my sleeves and worked on a practical level,” she says. “I had two different SEO practice clients, who were real clients of mine.”

The course materials and lecture examples helped her absorb new knowledge in the best way possible. “It was great to have the support of several different SEO experts available,” Miina says about her GWS experience.

“Being able to choose projects that align with your values makes entrepreneurship much more meaningful.”

Results with clients even exceeded initial expectations

During and after the course, Miina experienced significant successes: the organic visibility of both of her practice clients increased, and she discovered new, relevant keywords that brought much-needed traffic to their websites.

Through her practice projects, Miina gained the courage to sell her first keyword research project during the course. That project led to securing a dream client for broader collaboration even before the course was over. This newfound confidence led to larger projects and long-term collaborations with both existing and new clients.

Miina shares that Soulgood has acquired a diverse range of clients since completing the course. “I’m really happy and proud!” Miina exclaims about her development. “For one of my clients in the food industry, I achieved amazing Google rankings by optimizing their existing blog content, surpassing some of the giants in the industry. Another client started receiving new inquiries surprisingly quickly after implementing relatively small but strategic and creative content and site structure modifications. The rapid change even surprised me initially.”

Miina has also been able to strengthen her network of partners, particularly with web developers, allowing her to offer joint projects to clients.

Values-aligned projects make entrepreneurship more meaningful

As a result of the course, Soulgood’s service offering has expanded, and Miina has successfully eliminated less inspiring services from her portfolio. Miina believes that SEO expertise enhances her ability to focus on working with clients from industries that align with her core competencies and professional passions.

“I want to focus on ensuring that Soulgood collaborates with companies whose values align with mine. I believe there’s a strong demand for SEO services within these groups,” Miina explains.

“The whole program reinforced my belief that I can confidently position myself as a softer-value SEO expert. SEO is often seen as highly technical and hard to approach. I want to make it more accessible but still impactful,” Miina adds. SEO expertise transformed Miina’s business, strengthened her entrepreneurial confidence, and opened new opportunities to focus on selected projects that interest her. “Being able to choose projects that align with your values makes entrepreneurship much more meaningful.”

In conclusion, Miina encourages those considering the program. “If you’re looking for a comprehensive approach to mastering SEO with practical lessons and the support of truly skilled professionals, GWS is for you!”

Miina’s company, Soulgood, offers soulful content creation and deep SEO expertise to mission-driven businesses.

Written by Mira Rossi