SEO expertise gave web designer Inka Aitto-oja the opportunity to offer more comprehensive services

Inka Aitto-oja, founder of Injan and WordPress web designer, expanded her skill set into SEO through the Growth with SEO® program. Now, SEO is a key part of her service offering. With SEO expertise, Inka can now boost the visibility of the websites she designs, providing her clients with a more comprehensive service.

Through the program, Inka has gained practical tools and knowledge that have enhanced both her skills and confidence as a web designer and digital marketing expert.

The need to learn SEO came from wanting to offer bigger service packages

Inka’s real interest in SEO sparked about a year into her entrepreneurial journey. At that time, she was offering a mix of web design and small marketing tasks, which involved a lot of email juggling.

Inka shares that her interest in deepening her SEO skills grew alongside her web design work. While she had some awareness of search engine-friendly practices, she lacked a complete, marketable, and effective SEO process. Inka first discovered Jutta on social media: “I had been following Jutta’s content for a while, and it was a particular newsletter that finally convinced me to join the course,” Inka recalls.

The practice project boosted confidence in selling the service

Inka expected practical tools and deeper knowledge from the GWS program, which would enable her to offer SEO services to her clients. The program exceeded her expectations. “The course was an excellent experience, and the materials were clear. The client project was a great way to learn through hands-on practice, which really helped me grasp the practical side of SEO,” she explains. During the course itself, Inka already saw her client project’s numbers improve, and the SEO measures showed results quickly. This gave her a sense of accomplishment and the confidence to offer SEO services after the course ended.

New skills gave the courage to turn down minor tasks

After the GWS program, Inka felt confident enough to turn down minor tasks and focus on offering complete web design and SEO services to businesses. She can now provide additional value to her web design clients with upsells on SEO products, ensuring visibility remains stable even in large-scale website redesigns.

The SEO process learned in the course delivers results

Since completing the program, Inka has worked on a variety of SEO projects, optimizing blogs, e-commerce sites, and websites for local businesses. She’s particularly proud of a three-month project that resulted in a significant increase in search traffic. This spring, the client received 427% more clicks from Google compared to the same period last year. The increased traffic also led to more inquiries. “The client even told me they were surprised by the number of requests,” Inka says.

"My client received 427% more search traffic from Google compared to the same period last year. The client even told me they were surprised by the number of requests coming through the website.” Inka says.

SEO work is surprisingly fun

The GWS program helped Inka clarify her business, and the reduction of minor tasks allowed her to focus on developing her own operations. “The course gave me the feeling that things are now moving in the right direction, and my business has a solid foundation for growth,” she says. Inka is passionate about helping businesses that support environmental, animal, or human well-being, and the valuable SEO knowledge has given her the confidence to pursue these clients. She was also pleasantly surprised at how enjoyable and interesting SEO work can be.

Inka highly recommends the SEO Academy’s GWS program to other entrepreneurs. “If you really want to learn SEO, don’t waste time Googling on your own. The SEO Academy’s course is a shortcut that saves time and gives you the confidence you need through a practical project. It’s easy to get this valuable practice project by offering your SEO service at a lower pilot price.”

Inka shares a final word about her business, Injan: “Through my company, I want to help businesses that act responsibly and offer something good to the world.” Inka’s strengths lie in developing WordPress websites and running long-term SEO projects.

Written by Mira Rossi