Heidi Suvitaival had already established her own business before joining the Growth with SEO training program. Before the program, she primarily worked with SEO content and had built a stable client base. However, she still had a desire to deepen her knowledge of broader SEO strategies.

Heidi had previously noticed the growing demand for SEO content, which fueled her interest in gaining new skills in the field. "I was constantly seeking more information about SEO, learning how various elements could be used to increase organic visibility when working on websites. However, when it came to how to do it practically, I had more questions than answers."

Her expectations for the program were to learn the SEO process in a structured and guided way. “I hoped to reflect on my skills in SEO content, receive constructive feedback on my work, and learn new tools,” Heidi explains.

The GWS program exceeded expectations and delivered positive surprises

The course exceeded Heidi’s expectations. The broad expertise of the SEO Academy trainers and the personal guidance were positive surprises. “The amount of personal guidance available was perhaps the most surprising,” she says. The course was suitable for participants at various skill levels.

Treining sessions' results were visible in Google and business within weeks

Heidi experienced many successes during the program. Feedback from the training sessions was positive. The website she worked on gained increased organic visibility, and she even secured new SEO assignments during the course.

New skills enables Heidi to offer more comprehensive digital marketing services

Now, Heidi has focused her work primarily on SEO tasks. She has been able to apply her broader SEO expertise to various projects with existing clients, including designing new landing pages, conducting keyword research, and developing SEO strategies. She is proud that her clients trust her skills, and after the training, she can offer a wider range of SEO services.

“I’m better able to identify and prioritize the actions that will benefit the client the most. It’s rare for a client to be able to make a full overhaul all at once, so organic visibility is built step by step based on the client’s goals, resources, and budget.”

Heidi also notes that the training helped her realize that her 10 years of experience in marketing and communications had provided a solid foundation for doing SEO.

“SEO, like everything else, starts with the client, who wants to reach their target audience. It’s been easier for me to understand different aspects because of my experience with various types of businesses, strategies, and target groups. Whether building a link strategy, creating SEO content, or conducting keyword research, it’s essential for an SEO expert to understand the client’s business to know what to look for and what data to leverage.”

The program significantly boosted Heidi’s confidence in her SEO work, which reflected in everything: her service offering, pricing, and practical work. She plans to continue working in SEO and strives to keep improving her skills.

“I’m better able to identify and prioritize the actions that will benefit the client the most. It’s rare for a client to be able to make a full overhaul all at once, so organic visibility is built step by step based on the client’s goals, resources, and budget.”

SEO expertise has opened many new opportunities

Heidi’s new skills have opened doors to new SEO projects. She is focusing her collaborations on areas where her expertise can be utilized most effectively. She is also starting to work with an international SEO agency, which opens up new opportunities for growth and learning.

“I’m just about to start working with an international SEO agency. Collaborations like this ensure that growth and learning will continue in the future. Let’s see what the future holds in this regard.”

Heidi highly recommends the SEO Academy training program to anyone interested in SEO. The program provides structured knowledge and the opportunity to apply what you’ve learned right away. The advisor support throughout the program was also a significant benefit.

The program saved time and effort while providing a network of SEO professionals

“SEO is such a broad field that tackling it with the help of a training program was a decision that saved me both time and effort. The time I would have spent on self-study was better invested in training, where the most important aspects were highlighted, and I was able to work on what I had learned immediately and receive feedback on my work,” Heidi explains.

Heidi also praises SEO Academy and the training experience for expanding her professional network and offering continued support even after the program ended.

Heidi's company Idearuukki offers SEO and content creation services. 

Written by Mira Rossi