Six months before joining the GWS program, Sini Immonen’s business was in its early stages. "I had only been an entrepreneur for a couple of months, offering almost all marketing and communication services I knew, with a focus on social media management," Sini recalls. This time was filled with learning and building the foundation of her business.

Interest in SEO sparked years ago

Sini’s interest in SEO had been brewing for years during her communications work. She knew about the importance of Google visibility, but the concrete steps remained unclear. "My deeper interest in SEO started when I began following Jutta on Instagram. This opened up a new perspective and motivated me to delve into the subject," Sini shares.

Sini had great excitement to learn a new, in-demand SEO skills

Before joining the program, Sini was eager to add a new service to her portfolio and learn the fundamentals of SEO. "I was excited about the opportunity to expand my services and learn something new and in-demand in the field," Sini describes.

Sini praises her experience with the program. "The GWS program was particularly excellent. Jutta’s teaching style was concrete and gentle, which resonated strongly with my own values. I felt I learned a lot and gained new perspectives," Sini explains.

Understanding of different SEO concepts grew quickly

Sini describes the feeling of her first successes as particularly rewarding. "I quickly sold my first SEO services and felt I grasped the field quite quickly. This was largely due to Jutta’s clear and practical teaching style." Sini notes.

"I quickly sold my first SEO services and felt that I grasped the field quite quickly. This was largely due to Jutta’s clear and practical teaching style."

Impact on Sini's business: Focus and streamlining

The program had a significant impact on Sini’s business. She explains that she streamlined her service offering, eliminating less important areas to focus on what she enjoys doing the most. "This change was beneficial both mentally and financially," she notes. The program’s effects were also visible in her company’s finances. "I quickly covered the cost of the training with new clients," Sini says.

After the GWS program, Sini immediately began working on various projects, such as keyword research and more extensive SEO projects. "I’m particularly proud that I’ve been able to provide additional value to my previous clients and expand my expertise within the same client relationships," she shares.

Business development guided by the new SEO expertise

The program has positively influenced Sini’s professional motivation and development.

“I’m convinced of the program’s depth and quality. I feel like a better professional now.” The desire to continue learning and strengthen her skills in various SEO areas is strong.

“I believe that those of us who have completed this training have a solid foundation for doing SEO, and most importantly, for constantly learning more. Our expertise is not based on guesswork. This program undoubtedly has the best SEO teacher in Finland.”

Sini sees her business evolving with her newfound skills. She advises other entrepreneurs considering an SEO course: "Join if you really want to learn and get results. Active participation is the key to success."

In conclusion, Sini states: "You might appear on Google by chance, but if you want to get clients consciously through it, you should either study at SEO Academy or buy services from someone who has studied at SEO Academy." "I’ve been somewhat surprised by the fact that SEO is often done using so-called black hat methods. Ethics cannot be emphasized enough to ensure lasting results."

Sini's company Sini.zen Oy offers services in search engine optimization, communication planning, and content production.

Written by Mira Rossi