Through the GWS program, Tiikku integrated practical SEO skills into her company’s strategy, enhancing both brand visibility and the reach of digital products. Combining her deep theoretical knowledge of marketing with hands-on SEO expertise has positioned her at the forefront of a rapidly evolving market.

A journey to master SEO for website optimization

Tiikku’s SEO journey began with the desire to improve her company’s online presence. As the lead in marketing for Fiiliksellä Fitness Center, she recognized the need for deeper SEO knowledge to boost website visibility. Merging her marketing doctorate with practical SEO skills seemed like the perfect match. "SEO is not just for today but a valuable skill for the future," Tiikku explains. The GWS program promised to deliver the tools she needed to master SEO and execute strategies independently, a goal she met with great success.

Transforming the Fiiliksellä website with new SEO skills

After completing the program, Tiikku overhauled the Fiiliksellä website and brand together with a team, using her newfound SEO skills. Despite the anxiety surrounding a name change and potential visibility impacts, the redesign proved successful. The improved website structure and content strategies boosted the site’s search engine rankings. Tiikku also applied these skills to develop a remote training service and is now working on an online store, further expanding her digital footprint.

"Her doctoral studies, entrepreneurial experience, and digital marketing skills now allow her to approach marketing from multiple angles."

Broadening perspectives: SEO's role is in the center of digital marketing

One of Tiikku’s proudest achievements is her website’s SEO transformation and the new decision-making process it fostered. Integrating SEO into every aspect of marketing and content creation has given her a holistic view of business growth. Her doctoral studies, entrepreneurial experience, and digital marketing skills now allow her to approach marketing from multiple angles. “Now, I can join the conversation from multiple different perspectives,” Tiikku says.

SEO as a core element of marketing strategy

SEO has become a key factor in Tiikku’s marketing decisions. Although entrepreneurial responsibilities sometimes limit the time she can devote to SEO, it’s now part of her regular workflow. “Even when I’m not specifically focused on SEO, it informs every decision,” she shares. Small, strategic actions, continuous learning, and experimentation have brought new confidence to her work.

SEO is a versatile tool across different business goals

Tiikku was pleasantly surprised at how SEO can be applied across various business areas, from enhancing customer experience to refining technical aspects. She encourages all entrepreneurs, especially small business owners, to learn SEO basics, calling it an essential skill in today’s business environment.

A Rewarding learning experience from start to finish

Reflecting on her experience with the GWS program, Tiikku praises the practical, hands-on approach. The personalized feedback on her website provided invaluable insights that no traditional course could match. “The support and expertise of the coach were amazing,” she concludes, adding that the program exceeded her expectations.