Valentina Vannesluoma, a seasoned content creator, has expanded her expertise into the realm of search engine optimization (SEO) through the Growth with SEO program.

Before the GWS program, Valentina’s business was primarily focused on diverse digital content creation and advertising. Her work consisted of various social media content and ad campaigns. “I had a lot of social media clients, and the tasks often felt fragmented. It seemed like my schedule was filled with countless 15-30 minute tasks, particularly related to social media content,” Valentina explains. By this point, she had already accumulated six years of entrepreneurial experience, and the desire to acquire new skills and update her professional expertise was strong in her mind.

The desire for a deeper understanding of SEO’s technical side led her to join the GWS program

Valentina had always been interested in SEO. Even before the program, she had created a lot of content that required SEO-friendly approaches. SEO writing was therefore already familiar to her. “In a way, I already had one foot in the SEO world,” Valentina describes. However, she sought a deeper understanding of SEO’s technical aspects, including backlinking. From the program, she expected a comprehensive perspective and reinforcement of her existing work.

The GWS Program provided answers and tools for future projects

During the GWS program, Valentina experienced her first successes with technical SEO. She quickly realized that many aspects were logical, and the technical side no longer felt like rocket science. “Of course, some things still seem more complicated, but it’s all about playing to your strengths and focusing on what you want to specialize in.” Throughout the program, Valentina focused on enhancing her strengths in SEO content and challenged herself with technical SEO aspects.

The GWS program exceeded Valentina’s expectations with its diverse range of experts and relaxed atmosphere. “They didn’t make things more complicated than they needed to be.” “Often, topics like this are mystified to highlight one’s own expertise, but in this program, the approach was quite the opposite.” She felt that she received answers to her questions, along with valuable practical tools and up-to-date industry knowledge.

“Things were not made to be more complicated than they needed to be: Often, topics like this are mystified to highlight one’s own expertise, but in this program, the approach was quite the opposite.”

Collaborating with a company during the program fueled her desire to deepen her SEO expertise

Valentina shares an inspiring collaboration with Fleet Innovation, where she worked as a marketing expert, drawing on her extensive skill set. The client’s website needed an update, particularly from an SEO perspective, making it a suitable project for the GWS program. The project was demanding and required thorough research and a strategic approach. Valentina focused on optimizing one section of the business’s website during the program and left the other section to be handled after the program.

The business partner achieved outstanding results, and the revamped site ranked well. The updated pages rose into the top 10 for multiple keywords, and organic traffic increased by as much as 30% compared to the previous year.

Confidence in her skills and an expanded service offering

The GWS program’s impact was quickly evident in Valentina’s business. She expanded her service offering and could now provide SEO services to her clients. Her plan is to keep content creation as part of her offerings while also expanding more into SEO. Valentina envisions her business evolving toward higher-quality services in the future. She plans to focus more on strategic work and scale her business based on her new skills.

Valentina now dreams of working on a larger SEO audit, where she can truly act as an investigator. She encourages other entrepreneurs to study SEO and consider what concrete benefits they hope to gain from the program. According to Valentina, the GWS program is highly recommended for all marketing professionals, provided they have the resources to invest in it.